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3 and BPI Telecom to Boost Retail Presence for Mobile, Broadband and Distribution Services

3’s market presence to increase by over 200 outlets

Dublin; Wednesday, 21st January, 2009

BPI Telecom, Ireland's biggest importer and distributor of mobile phones and accessories, has signed an agreement with 3, Ireland’s fastest growing broadband and mobile phone network, to distribute 3’s mobile phone and broadband services.

The agreement sees 3 increase its retail presence by over 200 outlets.

“We will bring 3’s value proposition to consumers and provide a bespoke service to retailers,” commented Fergus Sweeney, managing director, BPI Telecom. “2009 is a year that consumers are looking for value and we feel that our partnership with 3 will bring reduced mobile costs – essential to consumers and businesses alike.”

The news follows the announcement that 3 has been awarded the contract for the Government’s National Broadband Scheme (NBS) which will provide broadband connectivity to rural areas of Ireland currently un-served by other providers.

Commenting on the agreement with BPI, Elaine Carey, sales director at 3 said, “We are Ireland’s leading mobile broadband provider and the second largest broadband supplier in the country. This significant deal with BPI Telecom will see our high-speed internet services made available to more and more people around the country in some of the country’s most popular stores.”

“3 also provides customers with an extensive range of state-of-the-art mobiles at highly competitive prices, and innovative propositions such as the new Best of Both offering. 3 are continuing to reduce mobile phone and broadband bills for Irish customers ensuring they are getting the best value products and services on the mobile market today,” she added.

3 has driven the Irish mobile marketplace forward since its launch, launching many exciting and innovative consumer and business offerings, focusing on introducing real value and choice into the mobile space.

BPI Telecom is the largest mobile and accessories distributor in Ireland with 2007 revenues of €114m. It distributes through a retail network of over 800 outlets which includes Oyster, DID Electrical, Dunnes Stores, Expert Group and Power City.

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BPI Telecom are a leading retail distributor of mobile phones, mobile phone accessories, MP3 audio and data products based in Dublin, Ireland. Key clients include Three, Carphone Warehouse, O2 Retail, 3G, DID, Power City, Dunnes Stores, Totterdells, Click & Peter Mark

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Unit 6, Oak Court, Oak Road, Western Business Park, Dublin 12, Ireland
Tel: +353 1 460 3300 • E-mail: info@bpi.ie